Notes

Recap: 9/11/18

Q1. Name 3 purposes of commercial radio
- to promote the artist   -  Events/competions- audience involvement
- to promote the album -
- Advertising                 - Newscasts

Q2 List three styles of commercial radio
- Humor            - Intertextualty
- Shock tactics  -
- Repetion         -

Q3 List 3 persuasive devises used in commercial radio
- Character  
- Narrative
- Voices
- Music-instrumental and background /Sound- diegetic and non-diegetic


Q4 List at least 2 regulators - specify what they do +  why (terms?)
- Avertising Standards Authority (ASA) TV, Averts e.g. use of children, watershed ,
- OFCOM - Adverts, remove or change adverts, competitors
- Radio Centre- look at the scripts making sure its suitable to go on air

To persuade, inform and sell
To make money

Child innocence 

Watershed 

Fairplay 

Slanders

Persuasive Devises

- Reward and punishment - physical rewards, psychological adverts- comparing to other brands 

- Value Messages- shocking, hummers, or musical way, like stereotypes 

- Maslows Hierarchy of needs: 

My order:

1. Physical needs food, water, rest

2. Esteem needs: feeling of accomplishment + resecpted

3. Saftery + Security

4.belongings +love needs

5. Self accuulization 

1. Physical needs

2. Safety 

3. Belongings 

4. Esteem 

5. Self aculazation 

16/11/18